You may see it as a personal affront, but it makes more business sense to offer the well-paid employee a discount.
They may be tempted to go in by the discount, they will likely spend more freely because they feel like they are getting a deal and they are more likely to come in groups.
Giving an unemployed person a discount is an investment that may never pay off and the unemployed person will watch what they spend very carefully when they do come in.
A given GOOG/ADBE employee may never come back due to the discount, but _someone_ out of the group is likely to, and they are likely to drag some new people along with them out of proximity and ease if nothing else.
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They may be tempted to go in by the discount, they will likely spend more freely because they feel like they are getting a deal and they are more likely to come in groups.
Giving an unemployed person a discount is an investment that may never pay off and the unemployed person will watch what they spend very carefully when they do come in.
A given GOOG/ADBE employee may never come back due to the discount, but _someone_ out of the group is likely to, and they are likely to drag some new people along with them out of proximity and ease if nothing else.